Given the early success of those collaborations, it’s no wonder McDonald’s has continued to press the gas here. McDonald’s recent pop culture-inspired collaborations were set in motion Q2 2020, when the chain announced it had “ amassed a sizable marketing war chest,” or about $200 million in incremental marketing spend. Some Cactus Plant Flea Market x Nike shoes are retailing for thousands of dollars online. Hottovy, Placer.ai’s head of analytical research.Ĭactus Plant Flea Market was founded in 2015 by Cynthia Lu and is known for its “unique visual language that combines asymmetrical typography with puff-print graphics.” The brand has amassed quite a following which has led to several major collaborations, including Travis Scott and Nike. However, its ‘Adult Happy Meal’ collaboration with streetwear brand Cactus Plant Flea Market might be its most successful collaboration, with data suggesting more than a 30% increase in visitation trends compared to the weeks leading up to the promotion,” said R.J. “McDonald’s has had success with its past celebrity meal collaborations with Travis Scott and J Balvin, which have typically led to a mid-to-high teens lift in visits compared to the weeks prior to the promotion. This is worth noting as the Travis Scott Meal, launched in September 2020, was so successful it led to a shortage of the chain’s signature Quarter Pounder. Notably, the Cactus Plant Flea Market increases are even higher than McDonald’s previously successful promotions, including the Travis Scott and J Balvin meals. Traffic remained double digits higher than 2021 throughout much of the Sprite promotion, or through the week of July 4, before settling down to a single-digit increase leading up to the Cactus Plant Flea Market launch. That spike came in early June after the chain launched a free Sprite promotion – no surprise given McDonald’s Sprite’s cult following. Placer.ai’s data shows steadily elevated visits to McDonald’s versus 2021, but no weeks registered higher than a 17.6% increase. Related: McDonald’s latest promotion underscores the industry’s continuing labor challengesįor added context, traffic was up by 6.5% the week before the launch. Compared to 2019, traffic spiked by nearly 29% during the week. 3, when the promotion was introduced, compared to the same period from 2021. According to the traffic analytics company, visits to the chain were up by over 37% for the week of Oct. You may have to select a menu option or click a button.McDonald’s this week admitted it was experiencing a shortage of its Cactus Plant Flea Market Box just days after the promotion launched. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have more than one ad-blocker installed. You’ll usually find this icon in the upper right-hand corner of your screen.
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